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Contemporary marketing strategy : analyzing consumer behavior to drive managerial decision making

Rajagopal - 2019

Persistent link: https://www.econbiz.de/10011971260

Editorial: Convergence of human factors and marketing-mix to improve organisational performance

Rajagopal - In: International journal of business competition and … 6 (2018) 2, pp. 77-79

Persistent link: https://www.econbiz.de/10011916454

Editorial: market competition and technology effects on consumerism and marketing research

Rajagopal - In: International journal of business competition and … 5 (2016) 4, pp. 153-155

Persistent link: https://www.econbiz.de/10011687351

Editorial: rethinking managing services, and value and lifestyle for competitive business performance

Rajagopal - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 1-3

Persistent link: https://www.econbiz.de/10011662930

Editorial: co-creating leisure and tourism destination branding strategies

Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011642325

Information communication technologies and globalization of retailing applications

Rajagopal - 2009

Understanding retailing concepts / Rajagopal -- Self service technologies in retail financial sector / Rajagopal … -- Customer value and new product retailing dynamics: an analytical construct for gaining competitive advantage / Rajagopal … / Rajagopal -- Decision support systems in Indian organised retail sector / Ankush Sharma, Preeta Vyas -- Dynamics of buyer …

Persistent link: https://www.econbiz.de/10011726248

Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns

Rajagopal - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011846524

Marketing research : fundamentals, process, and implications

Rajagopal - 2018

Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design --...

Persistent link: https://www.econbiz.de/10011798291

Dynamics of brand G-Force in developing market strategy

Rajagopal - In: International journal of business excellence 3 (2010) 4, pp. 383-396

Persistent link: https://www.econbiz.de/10008798157

Interdependence of personality traits and brand identity in measuring brand performance

Rajagopal - In: International journal of business innovation and research 4 (2010) 5, pp. 411-426

Persistent link: https://www.econbiz.de/10008798785