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Global brand architecture position and market-based performance : the moderating role of culture
Talay, M. Berk; Townsend, Janell D.; Yeniyurt, Sengun - In: Journal of international marketing 23 (2015) 2, pp. 55-72
Persistent link: https://www.econbiz.de/10011292297
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How often should a firm modify its products? : a Bayesian analysis of automobile modification cycles
Yalcinkaya, Goksel; Aktekin, Tevfik; Yeniyurt, Sengun; … - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 85-97
Persistent link: https://www.econbiz.de/10011653743
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The 2020 Rutgers Business School General Impact Index for business journals
Yayla, Serdar; Kutlubay, Omer Cem; Yeniyurt, Sengun - In: Rutgers business review 5 (2020) 3, pp. 434-439
Persistent link: https://www.econbiz.de/10012626132
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Information technology resources, innovativeness, and supply chain capabilities as drivers of business performance : a retrospective and future research directions
Yeniyurt, Sengun; Wu, Fang; Kim, Daekwan; Cavusgil, S. Tamer - In: Industrial marketing management : the international … 79 (2019), pp. 46-52
Persistent link: https://www.econbiz.de/10012064165
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Out with the old : a Bayesian approach to estimating product modification rates
Yalcinkaya, Goksel; Aktekin, Tevfik; Yeniyurt, Sengun - In: Journal of business research : JBR 118 (2020), pp. 141-149
Persistent link: https://www.econbiz.de/10012288581
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Race for market share gains : how emerging market and advanced economy MNEs perform in each other's turf
Ozkan, Kubilay S. L.; Khan, Huda; Deligonul, Seyda; … - In: Journal of business research : JBR 150 (2022), pp. 208-222
Persistent link: https://www.econbiz.de/10013365703
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An empirical examination of consumer co-creation process
Lee, Kyungwon; Uslay, Can; Yeniyurt, Sengun - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
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The impact of demographic similarity on customers in a service setting
Cavusgil, Erin; Yayla, Serdar; Kutlubay, Omer Cem; … - In: Journal of business research : JBR 139 (2022), pp. 145-160
Persistent link: https://www.econbiz.de/10013194162
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Organizational Communication and Individual Behavior : Implications for Supply Chain Risk Management
DuHadway, Scott; Carnovale, Steven; Kannan, Vijay R. - In: Journal of Supply Chain Management 54 (2018) 4, pp. 3-19
Persistent link: https://www.econbiz.de/10012094899
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When the chickens come home to roost : the short- versus long-term performance implications of government contracting and supplier network structure
Falcone, Ellie C.; Carnovale, Steven; Fugate, Brian S.; … - In: Journal of business logistics 44 (2023) 3, pp. 480-501
Persistent link: https://www.econbiz.de/10014343166