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Export marketing arrangements in four New Zealand agriculture industries : an instiutional perspective
Skallerud, Kåre; Olsen, Svein O. - In: Journal of international food & agribusiness marketing … 23 (2011) 4, pp. 310-329
Persistent link: https://www.econbiz.de/10010217461
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Consumer participation : the case of home meal preparation
Olsen, Svein O.; Huynh Thi Xuan Mai - In: Psychology & marketing 30 (2013) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10009716266
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Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.; Tudoran, Ana Alina; Brunsø, Karen; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
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Satisfaction strength and intention to purchase a new product
Tudoran, Ana Alina; Olsen, Svein O.; Dopico, Domingo C. - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 391-405
Persistent link: https://www.econbiz.de/10009668417
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Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level
Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 590-613
Persistent link: https://www.econbiz.de/10010127935
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Nonlinear effects between satisfaction and loyalty : an empirical study of different conceptual relationships
Ho Huy Tuu; Olsen, Svein O. - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 239-251
Persistent link: https://www.econbiz.de/10008840807
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Health-related attitudes as a basis for segmenting European fish consumers
Pieniak, Zuzanna; Verbeke, Wim; Olsen, Svein O.; … - In: Food policy : economics planning and politics of food … 35 (2010) 5, pp. 448-455
Persistent link: https://www.econbiz.de/10008856612
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Buying Norwegian salmon : a cross-cultural study of store choice behavior
Skallerud, Kåre; Myrland, Øystein; Olsen, Svein O. - In: Journal of food products marketing 18 (2012) 4, pp. 257-267
Persistent link: https://www.econbiz.de/10009579863
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Including ambivalence as a basis for benefit segmentation : a study of convenience food in Norway
Olsen, Svein O.; Prebensen, Nina; Larsen, Thomas A. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 762-783
Persistent link: https://www.econbiz.de/10009525831
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Attitude toward and consumption of fish in Vietnam
Thong, Nguyen Tien; Olsen, Svein O. - In: Journal of food products marketing 18 (2012) 2, pp. 79-95
Persistent link: https://www.econbiz.de/10009532567