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Customers' choice of a salesperson during the initial sales encounter
Lieven, Theo - In: Journal of retailing and consumer services 32 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011556634
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Brand loyalty and store loyalty for consumers purchasing a product warranty in a health care setting : an investigation of the differences across gender, age, and income groups
Reisenwitz, Timothy H.; Gupta, Sanjay - In: Journal of business strategies 33 (2016) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011521823
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A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru; Fatima, Farheen - In: The IUP journal of brand management : IJBRM 16 (2019) 4, pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
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Relationship between marketing program and brand loyalty : is there an influence of gender?
Sohail, M. Sadiq; Al-Jabri, Ibrahim M.; Wahid, … - In: Journal for global business advancement : JGBA 10 (2017) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011718400
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Self-esteem's moderation of self-congruity effects on brand loyalty
Brannen, Jane; Frisby, Cynthia M. - In: Theoretical economics letters 7 (2017) 6, pp. 1848-1864
Persistent link: https://www.econbiz.de/10011777327
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Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective
Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: Review of managerial science : RMS 14 (2020) 1, pp. 87-113
Persistent link: https://www.econbiz.de/10012209199
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Luxury brands in the digital age : perceived quality and gender difference
Kim, Jung-Hwan - In: The international review of retail, distribution and … 30 (2020) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10012209756
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Is stereotypical gender targeting effective for increasing service choice?
Enav, Friedmann; Daphna, Brueller - In: Journal of retailing and consumer services 44 (2018), pp. 35-44
Persistent link: https://www.econbiz.de/10011904309
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Brand personality of Airbnb : application of user involvement and gender differences
Lee, Seunghwan; Kim, Dae-Young - In: Journal of travel and tourism marketing 35 (2018) 1, pp. 32-45
Persistent link: https://www.econbiz.de/10011885886
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Stay close but not too close : the role of similarity in the cross-gender extension of patronymic brands
Ulrich, Isabelle; Azar, Salim L.; Aimé, Isabelle - In: Journal of business research : JBR 120 (2020), pp. 157-174
Persistent link: https://www.econbiz.de/10012417111