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The economic impact of Zalando in Europe
Oxford Economics Ltd. - 2024
Persistent link: https://www.econbiz.de/10015190715
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Assessing the predictive validity of brand-sustainability-self-congruence on consumer behavior and subjective well-being
Kumagai, Ken - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 2907-2930
Persistent link: https://www.econbiz.de/10015210846
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The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel; Capelleveen, Guido van; Yazan, Devrim Murat - In: Business strategy and the environment 33 (2024) 2, pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
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Packaging-free practices in food retail : the impact on customer loyalty
Barbosa, Belem; Shabani Shojaei, Alireza; Miranda, Hugo - In: Baltic journal of management : BJM 18 (2023) 4, pp. 474-492
Persistent link: https://www.econbiz.de/10014380978
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The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention : empirical evidence from Germany
Vogel, Henrik - 2023
in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed … consumption behavior of Generation Z in Germany. …
Persistent link: https://www.econbiz.de/10014420290
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Erfassung, Bewertung und Publizität von Markenwerten
Maul, Karl-Heinz - In: Neue Entwicklungen im Rechnungswesen : Prozesse …, (pp. 197 - 216). 2005
Persistent link: https://www.econbiz.de/10014555091
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Mehr Wettbewerbschancen für die industrielle Marke durch Aufhebung des Preisbindungsverbotes : zur Frage der Abschottung von Wettbewerb durch private labels
Olbrich, Rainer - In: Exzellenz in Markenmanagement und Vertrieb : Grundlagen …, (pp. 181 - 193). 2005
Persistent link: https://www.econbiz.de/10014555976
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Strategic Brand Coordination
Ahlert, Dieter; Köster, Lars - In: Exzellenz in Markenmanagement und Vertrieb : Grundlagen …, (pp. 195 - 209). 2005
Persistent link: https://www.econbiz.de/10014555977
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Social first? : not always! : brand co-creation through regional marketing at Deutsche Telekom
Weretecki, Patrick; Kristal, Samuel - In: Transfer : Zeitschrift für Kommunikation und … 70 (2024) 1, pp. 67-71
Persistent link: https://www.econbiz.de/10014560709
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Erfolgsfaktor Marke : vom Warenzeichen zum integrierten Markenmanagement
Feldenkirchen, Wilfried - In: Geschichte - Unternehmen - Archive : [Festschrift für …, (pp. 423-448). 2008
Persistent link: https://www.econbiz.de/10014561758