Narrow search
Showing 61 - 70 of 524,465
Cover Image
Affect and cognition in associative networks between brands
Witmaier, Alexander - 2019
Persistent link: https://www.econbiz.de/10012173407
Cover Image
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.; Plangger, Kirk A.; Botha, Elsamari; … - In: Industrial marketing management : the international … 81 (2019), pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Cover Image
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar; Khan, Bilal Mustafa - In: The IUP journal of brand management : IJBRM 16 (2019) 1, pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Cover Image
Is brand value co-creation actionable? : a facilitation perspective
Biraghi, Silvia; Gambetti, Rossella Chiara - In: Management decision : MD 55 (2017) 7, pp. 1476-1488
Persistent link: https://www.econbiz.de/10011731347
Cover Image
Der Wert von Marken : (Brand equity)
Sattler, Henrik - 1994
Persistent link: https://www.econbiz.de/10011735566
Cover Image
Markenbewertung : erscheint in der "Zeitschrift für Betriebswirtschaft"
Sattler, Henrik - 1994
Persistent link: https://www.econbiz.de/10011735572
Cover Image
Markenmanagement mit System : wie Sie Ihre Marke strukturiert aufbauen und führen
Kugler, Sascha; Janda-Eble, Henrik von - 2018
Persistent link: https://www.econbiz.de/10011695574
Cover Image
Market brand equity : lost in terminology and techniques?
Schultz, Don E. - In: The journal of product & brand management 25 (2016) 6, pp. 507-515
Persistent link: https://www.econbiz.de/10011587791
Cover Image
The strategic positioning of store brands in retailer-manufacturer bargaining
Scott Morton, Fiona; Zettelmeyer, Florian - 2000
Persistent link: https://www.econbiz.de/10001484002
Cover Image
Markenbewertung : ein empirischer Vergleich von Bewertungsmethoden und Markenwertindikatoren
Frahm, Lars-Gunnar - 2004
Persistent link: https://www.econbiz.de/10001916090