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How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Journal of international consumer marketing 31 (2019) 5, pp. 408-428
Persistent link: https://www.econbiz.de/10012200791
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China's reputation in the USA
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Revista globalización, competitividad y gobernabilidad … 14 (2020) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
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Organic and sponsored ads : study on online purchase intent and visual behaviour
Souza, Marina Teixeira de; Oliveira, Jorge Henrique … - In: International journal of internet marketing and … 14 (2020) 3, pp. 318-335
Persistent link: https://www.econbiz.de/10012284825
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Advertising in streaming video : an integrative literature review and research agenda
Frade, João Lucas Hana; Oliveira, Jorge Henrique … - In: Telecommunications policy : the international journal … 45 (2021) 9, pp. 1-16
Persistent link: https://www.econbiz.de/10013350560
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One step further : application of metabolomics techniques on the geographical indication (GI) registration process
Manfrin Artêncio, Mateus; Lamas Cassago, Alvaro Luis; … - In: Business process management journal 28 (2022) 4, pp. 1093-1116
Persistent link: https://www.econbiz.de/10013380833
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Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão; Giraldi, Janaina de Moura … - In: International journal of event and festival management 13 (2022) 4, pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
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Sectoral brand management : a social constructionist approach in the business-to-business market
Lourenção, Marina Toledo de Arruda; Giraldi, Janaina … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 206-226
Persistent link: https://www.econbiz.de/10014473016
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Business process management applicability to destination country-brand management
Miyamaru, Letícia; Lourenção, Marina Toledo de Arruda; … - In: Benchmarking : an international journal 31 (2024) 1, pp. 278-306
Persistent link: https://www.econbiz.de/10014502963
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Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
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Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299
Persistent link: https://www.econbiz.de/10015060708