Organic and sponsored ads : study on online purchase intent and visual behaviour
Marina Teixeira de Souza, Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi
| Year of publication: |
2020
|
|---|---|
| Authors: | Souza, Marina Teixeira de ; Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 3, p. 318-335
|
| Subject: | organic ads | sponsored ads | online purchase intention | visual behaviour | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Visualisierung | Visualization | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.108721 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012284825