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Consumer-to-consumer value within social networks

Loane, Susan Stewart; Webster, Cynthia M. - In: The marketing review 14 (2014) 4, pp. 447-462

Persistent link: https://www.econbiz.de/10011445025

Identifying consumer value co-created through social support within online health communities

Loane, Susan Stewart; Webster, Cynthia M.; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 353-367

Persistent link: https://www.econbiz.de/10011339729

Pre and post-entry resource needs for international entrepreneurs : the role of government and industry networks

Chang, Frances Y. M.; Jack, Robert; Webster, Cynthia M. - In: Journal of management & organization : JMO 23 (2017) 2, pp. 186-205

Persistent link: https://www.econbiz.de/10011915343

Social capital and consumer value co-created within an online health community

Loane, Susan Stewart; Webster, Cynthia M. - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 317-345

Persistent link: https://www.econbiz.de/10011779103

Why create value for others? An exploration of social entrepreneurial notives

Ruskin, Jennifer; Seymour, Richard G.; Webster, Cynthia M. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 4, pp. 1015-1037

Persistent link: https://www.econbiz.de/10011602789

Social media sentiment analysis : lexicon versus machine learning

Dhaoui, Chedia; Webster, Cynthia M.; Tan, Lay Peng - In: The journal of consumer marketing 34 (2017) 6, pp. 480-488

Persistent link: https://www.econbiz.de/10011814478

Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation

Dhaoui, Chedia; Webster, Cynthia M. - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 155-175

Persistent link: https://www.econbiz.de/10012506523

Exploring brand purpose dimensions for non-profit organizations

Mirzaei, Abas; Webster, Cynthia M.; Siuki, Helen - In: The journal of brand management : an international journal 28 (2021) 2, pp. 186-198

Persistent link: https://www.econbiz.de/10012487239

Entrepreneurs' network bricolage : reconfiguring social ties for resource creation

Chang, Frances Y. M.; Webster, Cynthia M.; Alam, … - In: Journal of business research : JBR 185 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015147820

You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming

Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia - In: European Journal of Marketing 51 (2017) 5/6, pp. 885-902

Purpose This paper aims to introduce pseudohomophone phonological priming effects (non-words that sound like real words with a single semantic representation, such as Whyte primes white) on consumers’ product attribute and benefit-based judgments. Design/methodology/approach Four studies were...

Persistent link: https://www.econbiz.de/10014723496