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To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
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Examining the effectiveness of fear appeals in prompting help-seeking : the case of at-risk gamblers
De Vos, Svetlana; Crouch, Roberta; Quester, Pascale; … - In: Psychology & marketing 34 (2017) 6, pp. 648-660
Persistent link: https://www.econbiz.de/10011702046
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Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
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White eyes are the window to the pure soul : metaphorical association and overgeneralization effects for spokespeople with limbal rings
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 840-855
Persistent link: https://www.econbiz.de/10011634085
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Emotional advertising to attenuate compulsive consumption : qualitative insights from gamblers
De Vos, Svetlana; Crouch, Roberta; Ilicic, Jasmina - In: Making a difference through marketing : a quest for …, (pp. 99-115). 2016
Persistent link: https://www.econbiz.de/10011531372
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You see Froot, you think fruit : examining the effectiveness of pseudohomophone priming
Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 885-902
Persistent link: https://www.econbiz.de/10011708556
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How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina; Kulczynski, Alicia; Baxter, Stacey M. - In: Journal of advertising research 58 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
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The celebrity capital life cycle : a framework for future research directions on celebrity endorsement
Carrillat, François A.; Ilicic, Jasmina - In: Journal of advertising 48 (2019) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10012201397
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Political ideology and brand attachment
Chan, Eugene Y.; Ilicic, Jasmina - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 630-646
Persistent link: https://www.econbiz.de/10012152470