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Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising

D'Andria, Diego - 2018 - This version: December 2018

We extend the theory of tax incidence under Cournot-Nash oligopolistic competition to study the effects of an ad valorem sales tax on Web services (so-called Web Tax) that are provided free of charge to users, and produce advertising space sold to businesses. Ads are more valuable to advertisers...

Persistent link: https://www.econbiz.de/10011982174

Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender

Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323

Persistent link: https://www.econbiz.de/10012258250

When social media influencers endorse brands : the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

Shan, Yan; Chen, Kuan-Ju; Lin, Jhih-Syuan - In: International journal of advertising : the review of … 39 (2020) 5, pp. 590-610

Persistent link: https://www.econbiz.de/10012260239

Celebrity endorsements for luxury brands : followers vs. non-followers on social media

Song, Sanga; Kim, Hye-yŏng - In: International journal of advertising : the review of … 39 (2020) 6, pp. 802-823

Persistent link: https://www.econbiz.de/10012260277

Is advertising on social media effective? : an empirical study on the growth of advertisements on the Big Four (Facebook, Twitter, Instagram, WhatsApp)

Nuseir, Mohammed T. - In: International journal of procurement management 13 (2020) 1, pp. 134-142

Persistent link: https://www.econbiz.de/10012178404

Perceptions of social media's relevance and targeted advertisements

Baglione, Stephen L.; Tucci, Louis A. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10012179017

The impact of cause-related marketing on millennials' product attitudes and purchase intentions

Eastman, Jacqueline Kilsheimer; Smalley, K. Bryant; … - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 799-826

Persistent link: https://www.econbiz.de/10012179068

Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?

Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 19-49

Persistent link: https://www.econbiz.de/10012179101

Platform variation and content variation on social media : a dual-route model of cognitive and experiential effects

Huang, Guanxiong - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 396-433

Persistent link: https://www.econbiz.de/10012179134

Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements

Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503

Persistent link: https://www.econbiz.de/10012179138