Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Yating Pan, Ivonne M. Torres, Miguel Ángel Zúñiga, and Reza Fazli-Salehi
| Year of publication: |
2020
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| Authors: | Pan, Yating ; Torres, Ivonne M. ; Zúñiga, Miguel Ángel ; Fazli-Salehi, Reza |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 3, p. 298-323
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| Subject: | Advertising | expertise | gender | need for cognition | processing fluency | social network | Kognition | Cognition | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Geschlecht | Gender | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2020.1777027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258250