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The mediator of disconfirmation on satisfaction and consumer intentions : practical application effect in a sporting event
Dos Santos, Manuel Alonso
;
Baeza, Steve
;
Montoro Ríos, …
- In:
Strategies in sports marketing : technologies and …
,
(pp. 146-155)
.
2014
Persistent link: https://www.econbiz.de/10010362971
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