Similar Search Results

Squatting at the digital campfire - researching the open source software community

Cromie, John; Ewing, Michael - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 631-654

Persistent link: https://www.econbiz.de/10008210767

Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis - This paper expresses the need to establish methodologies to evaluate and map Web sites withi...

Berthon, Pierre; Pitt, Leyland; Ewing, Michael; … - In: Information resources management journal : IRMJ ; an … 14 (2001) 1, pp. 13-21

Persistent link: https://www.econbiz.de/10008337054

Integrated marketing communications measurement and evaluation

Ewing, Michael - In: Journal of marketing communications 15 (2009) 2, pp. 103-118

Persistent link: https://www.econbiz.de/10008270449

The effect of product placement in computer games on brand attitude and recall

Mackay, Thomas; Ewing, Michael; Newton, Fiona; … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 423-438

Persistent link: https://www.econbiz.de/10008274067

Captivating company: Dimensions of attractiveness in employer branding

Berthon, Pierre; Ewing, Michael; Hah, Li Lian - In: International journal of advertising : the quarterly … 24 (2005) 2, pp. 151-172

Persistent link: https://www.econbiz.de/10008116688

Some Consequences of Guanxi: A Sino-Singaporean Perspective

Ewing, Michael; Caruana, Albert; Wong, Henry - In: Journal of international consumer marketing 12 (2000) 4, pp. 75-90

Persistent link: https://www.econbiz.de/10007116111

Co-branding as a social marketing initiative

Peachment, Allan; Ewing, Michael; McMahon, Lance - In: The journal of contemporary issues in business and … 5 (1999) 2, pp. 35-40

Persistent link: https://www.econbiz.de/10009932704

Advocating Avatars: The Salesperson in Second Life

Berthon, Pierre; Pitt, Leyland; Halvorson, Wade; Ewing, … - In: The journal of personal selling & sales management 30 (2010) 3, pp. 195-209

Persistent link: https://www.econbiz.de/10008434407

Practitioner prognostications on the future of online marketing

Valos, Michael; Ewing, Michael; Powell, Irene - In: Journal of marketing management : MM 26 (2010) 3, pp. 361-377

Persistent link: https://www.econbiz.de/10008416310

Corporate reputation and perceived risk in professional engineering services

Ewing, Michael T.; Caruana, Albert; Rinson Loy, Ernest - In: Corporate Communications: An International Journal 4 (1999) 3, pp. 121-128

The importance of corporate reputation is widely acknowledged in both contemporary and academic business writings. While reputation is a difficult concept to measure, managers frequently assume a positive relationship between business performance and corporate reputation. The literature avers...

Persistent link: https://www.econbiz.de/10014691846