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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98

Persistent link: https://www.econbiz.de/10009679346

Outsourcing of customer relationship management : implications for customer satisfaction

Graf, Michael; Schlegelmilch, Bodo B.; Mudambi, Susan M.; … - In: Journal of strategic marketing 21 (2013) 1, pp. 68-81

Persistent link: https://www.econbiz.de/10009717937

Drivers of export segmentation effectiveness and their impact on export performance

Diamantopoulos, Adamantios; Ring, Amata; Schlegelmilch, … - In: Journal of international marketing 22 (2014) 1, pp. 39-61

Persistent link: https://www.econbiz.de/10010348929

Innovation in multinational firms: does cultural fit enhance performance?

Ambos, Björn; Schlegelmilch, Bodo B. - In: Management international review : mir ; journal of … 48 (2008) 2, pp. 189-206

Persistent link: https://www.econbiz.de/10003677158

Resource deployment stability and performance in international research-and-development alliances : a self-determination theory explanation

Robson, Matthew J.; Schlegelmilch, Bodo B.; Bojkowszky, … - In: Journal of international marketing 20 (2012) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10009520922

Managing knowledge in international consulting firms

Ambos, Tina C.; Schlegelmilch, Bodo B. - In: Journal of knowledge management 13 (2009) 6, pp. 491-508

Persistent link: https://www.econbiz.de/10003916585

The role of ambidexterity in marketing strategy implementation : resolving the exploration-exploitation dilemma

Prange, Christiane; Schlegelmilch, Bodo B. - In: Business research 2 (2009) 2, pp. 215-240

Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...

Persistent link: https://www.econbiz.de/10003916771

How companies organize their European business : the role of regional headquarters

Schlegelmilch, Bodo B.; Ambos, Björn - In: Diversity in European marketing : text and cases, (pp. 195-218). 2012

Persistent link: https://www.econbiz.de/10009531585

The benefits of hierarchy? : exploring the effects of regional headquarters in multinational corporations

Nell, Phillip C.; Ambos, Björn; Schlegelmilch, Bodo B. - In: Dynamics of globalization : location-specific …, (pp. 85-106). 2011

Persistent link: https://www.econbiz.de/10009160428

Puma Prague : learning from the sports shoe industry

Villanueva-Weinzierl, Gina; Schlegelmilch, Bodo B.; … - 2013

Persistent link: https://www.econbiz.de/10010437329