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Vrontis, Demetris
491
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194
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78
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72
Christofi, Michael
55
Shams, S. M. Riad
51
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45
Weber, Yaakov
43
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27
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26
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19
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19
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19
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18
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16
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15
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13
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9
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Management innovation and entrepreneurship : a global perspective
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ECONIS (ZBW)
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451
Strategic marketing planning for a supplier of liquid food packaging products in Cyprus
Vrontis, Demetris
;
Kogetsidis, Harry
;
Stavrou, Andreas
- In:
The journal of business & industrial marketing
21
(
2006
)
4-5
,
pp. 250-265
Persistent link: https://www.econbiz.de/10007278642
Saved in:
452
Marketing environmental analysis and strategic planning in the services sector - the case of the Austrian party boat "MS Elisa"
Vrontis, Demetris
;
Kogestsidis, Harry
- In:
International journal of management cases
8
(
2006-07
)
4
,
pp. 36-48
Persistent link: https://www.econbiz.de/10007388867
Saved in:
453
Marketing environmental analysis and strategic planning in the services sector - the case of the Austrian party boat "MS Elisa"
Vrontis, Demetris
;
Kogestsidis, Harry
- In:
International journal of management cases
8
(
2006-07
)
4
,
pp. 36-48
Persistent link: https://www.econbiz.de/10007393221
Saved in:
454
Issue 3 - Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process
Vrontis, Demetris
- In:
Journal of marketing management : MM
19
(
2003
)
3-4
,
pp. 283-306
Persistent link: https://www.econbiz.de/10006968796
Saved in:
455
Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Ruediger
;
Vrontis, Demetris
;
Czinkota, …
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 192-205
Persistent link: https://www.econbiz.de/10009974285
Saved in:
456
Human resource management : practices, performance and strategy in the Italian hotel industry
Bresciani, Stefano
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
World review of entrepreneurship, management and …
8
(
2012
)
4
,
pp. 405-423
Persistent link: https://www.econbiz.de/10010076081
Saved in:
457
A critical evaluation of strategic market entry theories and practices : the case of Hewlett-Packard
Vrontis, Demetris
;
Thrassou, Alkis
;
Wei, Chia-Hung
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
1/2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10009887410
Saved in:
458
The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris
;
Pavlou, Pavlos
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 289-307
Persistent link: https://www.econbiz.de/10009887421
Saved in:
459
Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Vrontis, Demetris
;
Kogetsidis, Harry
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 188-204
Persistent link: https://www.econbiz.de/10009887428
Saved in:
460
Italian wine firms : strategic branding and financial performance
Vrontis, Demetris
;
Thrassou, Alkis
;
Rossi, Matteo
- In:
International journal of organizational analysis
19
(
2011
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10009893249
Saved in:
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