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How to grow a brand : retain o...
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Sharp, Byron
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23
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16
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13
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13
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Sismeiro, Catarina
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ECONIS (ZBW)
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21
When brands go dark : examining sales trends when brands stop broad-reach advertising for long periods
Harnett, Nicole
;
Gelzinis, Adam
;
Beal, Virginia
; …
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10012656801
Saved in:
22
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
23
Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
24
Forecasting advertising and media effects on sales : econometrics and alternatives
Dawes, John
;
Kennedy, Rachel
;
Green, Kesten
;
Sharp, Byron
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
Saved in:
25
Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
Saved in:
26
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
27
Revolution oder Sackgasse? : Byron Sharps Ansatz "How Brands Grow"
Steinbach, Björn
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
3
,
pp. 49-56
Persistent link: https://www.econbiz.de/10015069562
Saved in:
28
Where is the brand growth potential? : an examination of buyer groups
Trinh, Giang
;
Dawes, John
;
Sharp, Byron
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
1
,
pp. 95-106
Persistent link: https://www.econbiz.de/10015125154
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29
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
30
It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron
;
Wright, Malcolm
;
Dawes, John
;
Driesener, Carl
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
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