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Kritische Diskursanalyse : eine Einführung
Jäger, Siegfried - 2012 - 6., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10009654625
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Researching discourse in business genres : cases and corpora
Gillaerts, Paul (contributor) - 2012
Persistent link: https://www.econbiz.de/10009662310
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A cultural approach to discourse
Shi-xu - 2005
Persistent link: https://www.econbiz.de/10004089058
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Foreign languages in advertising : linguistic and marketing perspectives
Hornikx, Jos; Meurs, Frank van - 2020
Persistent link: https://www.econbiz.de/10012167397
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Internet mercenaries and viral marketing : the case of Chinese social media
Wu, Mei; Jakubowicz, Peter; Cao, Chengyu - 2014
"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--
Persistent link: https://www.econbiz.de/10010252263
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Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective
Teso, E.; Olmedilla, M.; Martínez-Torres, María del Rocío - In: Technological forecasting & social change : an … 129 (2018), pp. 131-142
Persistent link: https://www.econbiz.de/10011958041
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Green consumerism : a cross-cultural linguistic and sentiment analysis of sustainable consumption discourse on Twitter (X)
Diwanji, Vaibhav Shwetangbhai; Baines, Annalise Frances; … - In: Journal of current issues and research in advertising 45 (2024) 4, pp. 476-505
Persistent link: https://www.econbiz.de/10015191747
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Expressing and responding to customer (dis)satisfaction online : new insights from discourse and linguistic approaches
Ruytenbeek, Nicolas; Decock, Sofie - In: International journal of business communication : IJBC … 61 (2024) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10014635436
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Unveiling the cloak of deviance : linguistic cues for psychological processes in fake online reviews
Li, Lin; Lee, Kyung Young; Lee, Minwoo; Yang, Sung-Byung - In: International journal of hospitality management 87 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012241738
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The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing; Peluso, Alessandro M. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 579-592
Persistent link: https://www.econbiz.de/10012297831