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When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.; Lyle, Keith B.; Winterich, Karen Page - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
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Who you are is where you are : antecedents and consequences of locating the self in the brain or the heart
Adam, Hajo; Obodaru, Otilia; Galinsky, Adam D. - In: Organizational behavior and human decision processes : … 128 (2015), pp. 74-83
Persistent link: https://www.econbiz.de/10011342762
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The weight of the saddened soul : the bidirectionality between physical heaviness and sadness and its implications for sensory marketing
Hung, Yu-Chen; Zheng, Xue; Carlson, Jamie; Giurge, Laura M. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 917-941
Persistent link: https://www.econbiz.de/10011753486
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The warmth of our regrets : managing regret through physiological regulation and consumption
Rotman, Jeff D.; Lee, Seung Hwan Mark; Perkins, Andrew W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10011707319
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Destination attractiveness and destination attachment : the mediating role of tourists' attitude
Reitsamer, Bernd Frederik; Brunner-Sperdin, Alexandra; … - In: Tourism management perspectives : TMP 19 (2016), pp. 93-101
Persistent link: https://www.econbiz.de/10011555384
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Going against the flow : the effects of dynamic sensorimotor experiences on consumer choice
Kwon, Mina; Adaval, Rashmi - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1358-1378
Persistent link: https://www.econbiz.de/10011844213
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The effects of temperature cues on charitable donation
Rai, Dipankar; Lin, Chien-Wei Wilson; Yang, Chun-Ming - In: The journal of consumer marketing 34 (2017) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011616103
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Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao; Zhang, Meng; Krishna, Aradhna - In: Journal of marketing research : JMR 53 (2016) 5, pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
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The sales impact of using handheld scanners : evidence from the field
Grewal, Dhruv; Noble, Stephanie M.; Ahlbom, Carl-Philip; … - In: Journal of marketing research 57 (2020) 3, pp. 527-547
Persistent link: https://www.econbiz.de/10012214322
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"Touching" services : tangible objects create an emotional connection to services even before their first use
Nägele, Nora; Walter, Benjamin von; Scharfenberger, Philipp - In: Business research 13 (2020) 2, pp. 741-766
, mugs, or fashion articles. Drawing on research about embodied cognition, this paper investigates how and under which …
Persistent link: https://www.econbiz.de/10012295833