The sales impact of using handheld scanners : evidence from the field
Dhruv Grewal, Stephanie M. Noble, Carl-Philip Ahlbom, and Jens Nordfält
| Year of publication: |
2020
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|---|---|
| Authors: | Grewal, Dhruv ; Noble, Stephanie M. ; Ahlbom, Carl-Philip ; Nordfält, Jens |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 3, p. 527-547
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| Subject: | handheld scanners | embodied cognition | retail technology | eye tracking | perceived control | shopping enjoyment | Einzelhandel | Retail trade | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720911624 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214322