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Is there a tacit acceptance of student samples in marketing and management research?

Fuchs, Sebastian; Sarstedt, Marko - In: International Journal of Data Analysis Techniques and … 2 (2010) 1, pp. 62-72

The evaluation criteria for most marketing and management journals underline the importance of student samples' characteristics and how well they represent the population being studied. However, the predominance of student samples in empirical marketing and management research is sufficient...

Persistent link: https://www.econbiz.de/10008755530

Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit

Höck, Michael; Ringle, Christian M; Sarstedt, Marko - In: Die Betriebswirtschaft : DBW 71 (2011) 6, pp. 577-577

Persistent link: https://www.econbiz.de/10009808867

Corporate branding in a turbulent environment

Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011) 3, pp. 179-182

Persistent link: https://www.econbiz.de/10009809122

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-450

Persistent link: https://www.econbiz.de/10009845004

Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities

Sarstedt, Marko; Wilczynski, Petra; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 329-339

Persistent link: https://www.econbiz.de/10010133820

The time vs. money effect. A conceptual replication

Müller, Holger; Lehmann, Sebastian; Sarstedt, Marko - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 199-200

Persistent link: https://www.econbiz.de/10010098528

Über die Effekte von Corporate Social Responsibility auf unternehmerische Zielgrößen

Sarstedt, Marko; Ganßauge, Rebecca - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 10, pp. 500-504

Persistent link: https://www.econbiz.de/10008328051

A review of recent approaches for capturing heterogeneity in partial least squares path modelling

Sarstedt, Marko - In: Journal of modelling in management 3 (2008) 2, pp. 140-161

Persistent link: https://www.econbiz.de/10008270597

On the value relevance of customer satisfaction. Multiple drivers and multiple markets

Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-526

Persistent link: https://www.econbiz.de/10009977653

Developing a measurement approach for reputation of non-profit organizations

Sarstedt, Marko; Schloderer, Matthias Peter - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 276-299

Persistent link: https://www.econbiz.de/10009882340