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On the practical relevance of the attraction effect : a cautionary note and guidelines for context effect experiments
Lichters, Marcel; Sarstedt, Marko; Vogt, Bodo - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10011294206
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Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Lichters, Marcel - 2015
Persistent link: https://www.econbiz.de/10011410832
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The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
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Customer research : time for second thoughts
Sarstedt, Marko; Schütz, Tobias - In: The marketing review 18 (2018) 1, pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
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Market research : the process, data, and methods using Stata
Mooi, Erik A.; Sarstedt, Marko; Mooi-Reci, Irma - 2018
Persistent link: https://www.econbiz.de/10011660640
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The relevance of reputation in the nonprofit sector : the moderating effect of socio-demographic characteristics
Schloderer, Matthias P.; Sarstedt, Marko; Ringle, … - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 110-126
Persistent link: https://www.econbiz.de/10011517017
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On comparing results from CB-SEM and PLS-SEM : five perspectives and five recommendations
Rigdon, Edward E.; Sarstedt, Marko; Ringle, Christian M. - In: Marketing : ZFP ; journal of research and management 39 (2017) 3, pp. 4-16
Persistent link: https://www.econbiz.de/10011780887
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Assessing the measurement invariance of the four-dimensional cultural intelligence scale across countries : a composite model approach
Schlägel, Christopher; Sarstedt, Marko - In: European management journal 34 (2016) 6, pp. 633-649
Persistent link: https://www.econbiz.de/10011625077
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Measurement in the social sciences: where C-OAR-SE delivers and where it does not
Salzberger, Thomas; Sarstedt, Marko; Diamantopoulos, … - In: European journal of marketing : EJM 50 (2016) 11, pp. 1942-1952
Persistent link: https://www.econbiz.de/10011641410