The use of sampling methods in advertising research : a gap between theory and practice
Marko Sarstedt, Paul Bengart, Abdel Monim Shaltoni & Sebastian Lehmann
| Year of publication: |
July 2018
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|---|---|
| Authors: | Sarstedt, Marko ; Bengart, Paul ; Shaltoni, Abdel Monim ; Lehmann, Sebastian |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 4, p. 650-663
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| Subject: | Sampling methods | data quality | representativeness | generalizability | Stichprobenerhebung | Sampling | Werbung | Advertising | Datenqualität | Data quality | Wissenschaftliche Methode | Scientific method | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1348329 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882055