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A Local Seller's App Channel Strategy Concerning Delivery

Tao, Zhiying - 2018

coexist in the Internet era …

Persistent link: https://www.econbiz.de/10012909023

Online dating apps as a marketing channel : a generational approach

Rita, Paulo; Ramos, Ricardo F.; Moro, Sérgio; Mealha, Marta - In: European journal of management and business economics : … 30 (2021) 1, pp. 1-17

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

Persistent link: https://www.econbiz.de/10012821997

Mobile Retail Services : innovative mobile Dienste im Rahmen des Multi-Channel-Retailings

Schürmann, Frank - 2013

Persistent link: https://www.econbiz.de/10009756644

Channel choices and revenue logics of software companies developing mobile games

Rajala, Risto; Rossi, Matti; Tuunainen, Virpi Kristiina; … - In: Managing business in a multi-channel world : success …, (pp. 220-234). 2005

Persistent link: https://www.econbiz.de/10003121070

Crafting experiential value via smartphone apps channel

Sajad Rezaei; Naser Valaei - In: Marketing intelligence & planning 35 (2017) 5, pp. 688-702

Persistent link: https://www.econbiz.de/10011774662

PC vs App vs Mweb : price discounts' effect on customer purchases across digital channels in China

Liu, Huan; Zheng, Shuman; Li, Dongjin - In: Nankai business review international 15 (2024) 3, pp. 377-389

Persistent link: https://www.econbiz.de/10015065344

A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context

Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117

Persistent link: https://www.econbiz.de/10012036988

A local seller's app channel strategy concerning delivery

Tao, Zhiying; Gou, Qinglong; Zhang, Juzhi - In: International journal of production research 58 (2020) 1, pp. 220-255

Persistent link: https://www.econbiz.de/10012193955

Shopping app features : their impact on customer satisfaction and loyalty

Sinemus, Kathrin; Zielke, Stephan; Dobbelstein, Thomas - In: The international review of retail, distribution and … 32 (2022) 4, pp. 423-449

Persistent link: https://www.econbiz.de/10013411673

Shopping app features : influencing the download and use intention

Sinemus, Kathrin; Zielke, Stephan - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1015-1038

Persistent link: https://www.econbiz.de/10013398150