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A strategic supply chain approach: consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-717
Persistent link: https://www.econbiz.de/10010027809
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Business networks and retail internationalization: A case analysis in the fashion industry
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 39 (2010) 6, pp. 908-917
Persistent link: https://www.econbiz.de/10008443899
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The integration between marketing and purchasing in the traceability process
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-892
Persistent link: https://www.econbiz.de/10008889841
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Decisions when interacting in customer-supplier relationships
Guercini, Simone; La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 105 (2022), pp. 380-387
Persistent link: https://www.econbiz.de/10013494059
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How international marketers make decisions : exploring approaches to learning and using heuristics
Guercini, Simone; Freeman, Susan - In: International marketing review 40 (2023) 3, pp. 429-451
Persistent link: https://www.econbiz.de/10014381213
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Guest editorial: decision-making and heuristics in business relationships
Guercini, Simone; La Rocca, Antonella; Mouzas, Stefanos - In: Management decision 62 (2024) 11, pp. 3373-3382
Persistent link: https://www.econbiz.de/10015197487
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Simon's scissors : meta-heuristics for decision-makers
Marewski, Julian N.; Katsikopoulos, Konstantinos V.; … - In: Management decision 62 (2024) 13, pp. 283-308
Persistent link: https://www.econbiz.de/10015197604
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Supplier-customer relationships for sustainability-led innovation in the textile industry
Dominidiato, Matteo; Guercini, Simone; Milanesi, Matilde; … - In: The journal of business & industrial marketing 39 (2024) 13, pp. 15-26
Persistent link: https://www.econbiz.de/10015205306
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The integration between marketing and purchasing in the traceability process
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-891
Persistent link: https://www.econbiz.de/10003924777
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Business networks and retail internationalization : a case analysis in the fashion industry
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 39 (2010) 6, pp. 908-916
Persistent link: https://www.econbiz.de/10008655112