Grayson, Rollo A.S.; McNeill, Lisa S. - In: Journal of Services Marketing 23 (2009) 7, pp. 517-527
Purpose – In retail environments, the atmosphere communicates to consumers through non‐verbal channels, impacting on their beliefs about a product, a service or the way in which a service is provided. The current paper explores the bar environment, and the use of atmospherics by managers as...