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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim-Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products
Sharma, Revti-Raman; Newaz, Farhana T.; Fam, Kim-Shyan - In: Australian journal of management 42 (2017) 3, pp. 482-501
Persistent link: https://www.econbiz.de/10011777672
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International business research : a retrospective
Hyman, Michael R.; Yang, Zhilin; Fam, Kim-Shyan; … - In: The open business journal 1 (2008) 1, pp. 67-95
Persistent link: https://www.econbiz.de/10009582355
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Confucian/chopsticks marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2009), pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
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Special issue: Confucian/chopsticks marketing
Fam, Kim-Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003958846
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Challenges for companies and consumers on international market
Smyczek, Sławomir (ed.); Matysiewicz, Justyna (ed.);  … - MAG Scholar Global Business, Marketing & Tourism … - 2018
Persistent link: https://www.econbiz.de/10012053314
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Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Rašković, Matevž; Ding, Zhonghui; Hirose, Morikazu; … - In: Journal of business research : JBR 108 (2020), pp. 496-507
Persistent link: https://www.econbiz.de/10012175457
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Shop-hop till you drop! : the effect of the image gap on spillover patronage within retail agglomerations
Wei, Sheng; Huo, Hong; Xu, Ming; Kadirov, Djavlonbek; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012665911
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Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
Cheah, Jun-Hwa; Hiram Ting; Thaichon, Park; Fam, Kim-Shyan - In: Journal of strategic marketing 29 (2021) 4, pp. 337-358
Persistent link: https://www.econbiz.de/10012515862
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Mobile social commerce content, consumer emotions and behaviour
Liu, Yang; Li, Qi; Edu, Tudor; Fam, Kim-Shyan; Zaharia, … - In: International journal of consumer studies 47 (2023) 4, pp. 1315-1334
Persistent link: https://www.econbiz.de/10014325965