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Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
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Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang - 2021
Persistent link: https://www.econbiz.de/10012594020
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Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid; Breugelmans, Els; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
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Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
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The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing; Lee, Jennifer J. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
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The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah; Duhan, Dale F.; Dass, Mayukh - In: Journal of business research : JBR 116 (2020), pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
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Values that drive desire : examining determinants of mobile promotion satisfaction
Hsieh, Sara H.; Lee, Crystal T. - In: International journal of retail and distribution management 50 (2022) 12, pp. 1458-1474
Persistent link: https://www.econbiz.de/10013407446
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Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen; Seiler, Roger; Völkle, Melanie - In: International journal of market research 66 (2024) 2/3, pp. 303-320
Persistent link: https://www.econbiz.de/10014584482
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An empirical study of the relationship between perceived value and the Net Promoter Score : application to specialized retail chains
Maubisson, Laurent; Mencarelli, Rémi; Rivière, Arnaud - In: International journal of market research 66 (2024) 2/3, pp. 321-344
Persistent link: https://www.econbiz.de/10014584486
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Net Promoter Score and future consumer behavior in the casino gaming industry
Kim, Sanghee; Gruca, Thomas S. - In: International journal of market research 66 (2024) 2/3, pp. 345-358
Persistent link: https://www.econbiz.de/10014584490