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Relationship between content marketing and brand loyalty of New-China-Chic brand based on nationalism

Chen, Xi; Xu, Jie - 2022

Persistent link: https://www.econbiz.de/10013429122

How can each brand's buyer base buy the category at above the average rate?

Dawes, John - In: International journal of market research 64 (2022) 6, pp. 703-709

Persistent link: https://www.econbiz.de/10013438757

An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry

Heo, Yoon; Pedersen, Zack P.; Williams, Antonio S.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 320-331

Persistent link: https://www.econbiz.de/10014475747

Bridging brand parity with insights regarding consumer behavior

Turunç, Ömer; Karayalçin, Cem - In: Economics : the open-access, open-assessment journal 18 (2024) 1, pp. 1-10

Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand satisfaction (BS), and brand loyalty (BL). However, there is not a model investigating all of them in a single conceptual model. Based on information processing theory, the first aim of...

Persistent link: https://www.econbiz.de/10014495906

The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention

Goyal, Anita; Verma, Pranay - In: Journal of strategic marketing 32 (2024) 1, pp. 65-79

Persistent link: https://www.econbiz.de/10014553120

Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory

Tran, Gina A.; Ketron, Seth; Tran, Trang; Fabrize, Robert - In: Journal of strategic marketing 32 (2024) 4, pp. 554-573

Persistent link: https://www.econbiz.de/10014553339

Consumer-activity identification : identifying antecedents and outcomes

Hawkins, Matthew A.; Thyroff, Anastasia E.; Rome, … - In: Journal of strategic marketing 32 (2024) 5, pp. 606-621

Persistent link: https://www.econbiz.de/10014553344

Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Sánchez Garza, Miriam Nanyeli; Sánchez Limón, … - In: Cogent business & management 11 (2024) 1, pp. 1-15

The objective of this research is to examine the effect of marketing activities on brand awareness generation, image and loyalty in social networks of a public higher education institution, based on the social networks theory and Bilgin’s model (2018). The quantitative method is used, with the...

Persistent link: https://www.econbiz.de/10014529732

Impact of advertising puffery on purchase intention and brand loyalty of young adults

Punjani, Krunal K.; Ravi Kumar, V. V.; Mahadevan, Kala - In: International journal of consumer studies 48 (2024) 3, pp. 1-18

Persistent link: https://www.econbiz.de/10014531730

Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study

Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96

Persistent link: https://www.econbiz.de/10014515016