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A framework for transitioning brand trust to brand love
Marmat, Geeta - In: Management decision 61 (2023) 6, pp. 1554-1584
Persistent link: https://www.econbiz.de/10014309616
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Creating brand love for payment apps through emotions
Kumar, Sushant; Prashar, Sanjeev; Shah, Arunima - In: Marketing intelligence & planning 41 (2023) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
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The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat; Phau, Ian - In: Marketing intelligence & planning 41 (2023) 5, pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi; Mujkic, Alisa - In: The international review of retail, distribution and … 33 (2023) 2, pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
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Insights into consumers : exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love
Shahid, Kamelia; Yang, Qing; Waheed, Abdul; Arif, Farrah - In: International journal of information systems and change … 13 (2022) 2, pp. 131-147
Persistent link: https://www.econbiz.de/10014318700
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The antecedent cognitions of brand love and its impact on brand loyalty : the moderating role of sustainability marketing
Khalid, Afia; Awan, Raheel Amir; Ali, Rizwan; Sarmad, Imran - In: Corporate governance : international journal of … 24 (2024) 3, pp. 609-626
Persistent link: https://www.econbiz.de/10015052336
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Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes; Junaid, M.; Sousa, Ana; … - In: The journal of brand management : an international journal 31 (2024) 4, pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
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The relationship between brand experience, brand trust and brand identification in the process of creating brand love
Pande, Smriti; Gupta, Kriti Priya - In: International journal of business excellence : IJBEX 34 (2024) 2, pp. 264-282
Persistent link: https://www.econbiz.de/10015075869
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Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi; Eid, Dana; Safi, Farah; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
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"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie; Valette-Florence, Pierre - In: Journal of business research : JBR 139 (2022), pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473