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Valuing the contribution of ultra-light buyers
Hossain, Afsana; Anesbury, Zachary William; Driesener, Carl - In: Journal of consumer behaviour 23 (2024) 2, pp. 875-887
Persistent link: https://www.econbiz.de/10014507477
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Fundamental patterns of in-store shopper behavior
Sorensen, Herb; Bogomolova, Svetlana; Anderson, Katherine; … - In: Journal of retailing and consumer services 37 (2017), pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
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Empirical regularities in average price paid across different types of households
Pare, Vipul; Trinh, Giang; Wright, Malcolm - In: Australasian marketing journal 25 (2017) 4, pp. 269-277
Persistent link: https://www.econbiz.de/10011792208
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Is digital advertising effective under conditions of low attention?
Santoso, Irene; Wright, Malcolm; Trinh, Giang; Avis, Mark - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
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It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
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The attendance at sporting events : a generalized theory and its implications
Trinh, Giang - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 232-237
Persistent link: https://www.econbiz.de/10011887313
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Predicting variation in repertoire size with the NBD model
Trinh, Giang - In: Australasian marketing journal 22 (2014) 2, pp. 111-116
Persistent link: https://www.econbiz.de/10010400509
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A stochastic model of consideration set sizes
Trinh, Giang - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 158-164
Persistent link: https://www.econbiz.de/10011376285
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Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim; Barker, Alicia; Trinh, Giang; … - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10012808230
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Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini; Quach, Sara; Trinh, Giang; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014373373