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How country of origins of food products compete and grow
Trinh, Giang; Corsi, Armando; Lockshin, Lawrence S. - In: Journal of retailing and consumer services 49 (2019), pp. 231-241
Persistent link: https://www.econbiz.de/10012025964
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin; Page, Bill; Trinh, Giang; Hartnett, Nicole; … - In: Journal of advertising research 63 (2023) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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Finding creative drivers of advertising effectiveness with modern data analysis
Williams, John R.; Hartnett, Nicole; Trinh, Giang - In: International journal of market research 65 (2023) 4, pp. 423-447
Persistent link: https://www.econbiz.de/10014322083
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When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
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Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model
Trinh, Giang; Wright, Malcolm J. - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209555
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Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene; Wright, Malcolm J.; Trinh, Giang; Avis, Mark - In: European journal of marketing 56 (2022) 2, pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
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Branding consistency across product portfolios in the wine industry
Jeffery, Tayla; Hirche, Martin; Faulkner, Margaret; … - In: International journal of wine business research 36 (2024) 4, pp. 473-488
Persistent link: https://www.econbiz.de/10015326973
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Honouring Gerald Goodhardt (1930-2020)
Anesbury, Zachary William; Stocchi, Lara; Trinh, Giang - In: Journal of consumer behaviour 21 (2022) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10012813912
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Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim; Barker, Alicia; Trinh, Giang; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10012813934
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Dirichlet implications for portfolio management
Driesener, Carl; Rungie, Cam; Wright, Malcolm - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10012808221