Introduction -- Part One Technology Application Tourism Fairs, Festivals and Events in Asia: Theoretical Discussions -- Part Two Technology Application Tourism Fairs, Festivals and Events in Asia: Influential Factors -- Part Three Technology Application Tourism Fairs, Festivals and Events in...

Purpose – The purpose of this research was to explore residents' perceptions of special event tourism at a destination. Specifically, the research examined residents' perceptions of the social, economic and environmental impacts of special event tourism on the destination. The study also...

"This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations"--