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Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise
Ahn, Taesoo; Suh, Young Ik; Lee, Jin Kyun; Pedersen, Paul M. - In: Journal of sport management : the official journal of … 27 (2013) 1, pp. 11-23
Persistent link: https://www.econbiz.de/10009719730
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Strategic resource planning for football clubs
Kartakoullis, Nicos L.; Vrontis, Demetris; Thrassou, Alkis - In: Journal for international business and entrepreneurship … 7 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009727969
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Sportmarketing in Europa
Nufer, Gerd; Bühler, André - In: Marketing im Sport : Grundlagen und Trends des modernen …, (pp. 593-618). 2013
Persistent link: https://www.econbiz.de/10009704965
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"Rusting on" fans : nurturing sport team identification via the creation of generational fandom ; a case study
O'Shea, Michelle A.; Alonso, Abel Duarte - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 39-56
Persistent link: https://www.econbiz.de/10009707207
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Toward a history of sport branding
Hardy, Stephen; Norman, Brian; Sceery, Sarah - In: Journal of historical research in marketing 4 (2012) 4, pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
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Supporter influence on club governance in a sports league : a "utility maximization" model
Madden, Paul; Robinson, Terry A. - In: Scottish journal of political economy : the journal of … 59 (2012) 4, pp. 339-360
Persistent link: https://www.econbiz.de/10009712109
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Stakeholder Causal Scope centric market positioning : implications of Relationship Marketing indicators
Shams, S. M. Riad - In: Customer-centric marketing strategies : tools for …, (pp. 245-263). 2013
Persistent link: https://www.econbiz.de/10009668199
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Implications of relationship marketing indicators to enable organizational growth : a Stakeholder Causal Scope analysis
Shams, S. M. Riad - In: Customer-centric marketing strategies : tools for …, (pp. 214-244). 2013
Persistent link: https://www.econbiz.de/10009668200
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Marken-Management für Vereine als Ansatz zur Sicherung langfristiger sportlich-wirtschaftlicher Erfolge
Riedmüller, Florian - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 73-92). 2014
Persistent link: https://www.econbiz.de/10010354131
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Routledge handbook of sport management
Robinson, Leigh (ed.); Chelladurai, Packianathan (ed.);  … - 2014 - First issued in paperback
Persistent link: https://www.econbiz.de/10010357417