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Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo; Doyle, Jason; Na, Sangwon - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
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Aligning donor and organisational interests : an analysis of college athletics fundraising officers
Huml, Matt R.; McLeod, Christopher M. - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 149-171
Persistent link: https://www.econbiz.de/10012697114
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Strategic philanthropy of athletes after transgression : examining the congruence effect of pre-transgression and transgression issues
Lee, Myungwoo; Lee, Donghun; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 92-107
Persistent link: https://www.econbiz.de/10015417314
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Charitable giving to college athletics : the role of brand communities in choosing how much to give
Kelly, Deborah; Vamosiu, Adriana - In: Journal of marketing for higher education 31 (2021) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10012549773
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On the value of a premium college football player : evaluating the literature
Losak, Jeremy M.; Posmanick, Benjamin J.; Sauer, Raymond D. - In: Journal of sports economics 25 (2024) 4, pp. 472-506
Persistent link: https://www.econbiz.de/10014581179
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Upper echelons in college sport : the impact of athletic directors on organizational performance and revenues
Skinner, Tyler; Salaga, Steven; Juravich, Matthew - In: Managerial finance 50 (2024) 4, pp. 811-833
Persistent link: https://www.econbiz.de/10015049104
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Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
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Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae; Kim, Yu Kyoum - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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The impact of college football on academic achievement
Hernández-Julián, Rey; Rotthoff, Kurt W. - In: Economics of education review 43 (2014), pp. 141-147
Persistent link: https://www.econbiz.de/10010516784
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A "leaky pipeline"? : factors affecting the career development of senior-level female administrators in NCAA Division I athletic departments
Hancock, Meg G.; Hums, Mary A. - In: Sport management review 19 (2016) 2, pp. 198-210
Persistent link: https://www.econbiz.de/10011475598