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Profiting from product innovation: The impact of legal, marketing, and technological capabilities in different environmental conditions

Su, Zhongfeng; Xie, En; Liu, Hong; Sun, Wei - In: Marketing Letters 24 (2013) 3, pp. 261-276

Although product innovation is a key tool for firms competing in the marketplace, innovating firms often fail to obtain economic returns from their product innovations. This study examines the moderating effects of legal, marketing, and technological capabilities on the relationship between...

Persistent link: https://www.econbiz.de/10010867847

Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions

Su, Zhongfeng; Xie, En; Liu, Hong; Sun, Wei - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 261-276

Persistent link: https://www.econbiz.de/10009786894

Firm capabilities and the performance in regional polarization

Wu, Jie; Wu, Zefu - In: Management decision : MD 51 (2013) 8, pp. 1613-1627

Purpose: The purpose of this paper is to study the effect of firm-specific capabilities on performance in regional polarization. Design/methodology/approach: The study develops and tests a theoretical model relating regional economic characteristics and firm-specific capabilities to performance....

Persistent link: https://www.econbiz.de/10010196935

Protectionism and its impact on MNC subsidiaries' performance

Ghauri, Pervez N.; Xiao, Simon Shufeng; Park, Byung Il; … - In: Management international review : MIR ; journal of … 63 (2023) 5, pp. 731-757

Persistent link: https://www.econbiz.de/10014514307

Firm capabilities and the performance in regional polarization

Wu, Jie; Wu, Zefu - In: Management Decision 51 (2013) 8, pp. 1613-1627

Purpose – The purpose of this paper is to study the effect of firm-specific capabilities on performance in regional polarization. Design/methodology/approach – The study develops and tests a theoretical model relating regional economic characteristics and firm-specific capabilities to...

Persistent link: https://www.econbiz.de/10014936151

Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry

Sharma, Amalesh; Saboo, Alok R.; Kumar, V. - In: Journal of marketing 82 (2018) 5, pp. 66-85

Persistent link: https://www.econbiz.de/10011912140

The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance

Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533

Persistent link: https://www.econbiz.de/10012023717

What brand do I use for my new product? : the impact of new product branding decisions on firm value

Kovalenko, Larisa; Sorescu, Alina; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 338-365

Persistent link: https://www.econbiz.de/10012819760

Brexit: short-term stock price effects and the impact of firm-level internationalization

Oehler, Andreas; Horn, Matthias; Wendt, Stefan - In: Finance research letters 22 (2017), pp. 175-181

Persistent link: https://www.econbiz.de/10011808137

The introduction of new product qualities by incumbent firms: market proliferation versus cannibalization

Siebert, Ralph - 2003

This study analyzes the optimal provision of goods in a market characterized by vertical product differentiation. We consider a duopoly model in which incumbents may introduce a new product with certain quality, and decide whether to keep or to withdraw the existing product from the market. We...

Persistent link: https://www.econbiz.de/10010278061