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Institutionalizing idealism: the adoption of CSR practices

Haberberg, Adrian; Gander, Jonathan; Rieple, Alison; … - In: Journal of Global Responsibility 1 (2010) 2, pp. 366-381

Purpose – The purpose of this paper is to identify and discuss the idiosyncratic features of the adoption and institutionalization of corporate social responsibility (CSR) practices. Design/methodology/approach – This is a conceptual paper in which current theory on the institutionalization...

Persistent link: https://www.econbiz.de/10014871344

Outsourcing for competitive advantage : an examination of seven legacy airlines

Rieple, Alison; Helm, Clive - In: Journal of air transport management 14 (2008) 5, pp. 280-285

Persistent link: https://www.econbiz.de/10003771519

From tech-led to brand-led - has the internet portal business grown up?

Helm, Clive - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 368-379

Persistent link: https://www.econbiz.de/10003476054

Exploring the impact of silos in achieving brand orientation

Gyrd-Jones, Richard I.; Helm, Clive; Munk, Jonas - In: Journal of marketing management : MM 29 (2013) 9, pp. 1056-1078

Persistent link: https://www.econbiz.de/10010174948

Extending the value chain : a conceptual framework for managing the governance of co-created brand equity

Helm, Clive; Jones, Richard - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 579-589

Persistent link: https://www.econbiz.de/10008659264

Editorial: Brand governance : the new agenda in brand management

Helm, Clive; Jones, Richard - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 545-547

Persistent link: https://www.econbiz.de/10008659270

Special issue: Brand governance

Helm, Clive (contributor) - 2009

Persistent link: https://www.econbiz.de/10008659574

Exploring the impact of silos in achieving brand orientation

Gyrd-Jones, Richard I.; Helm, Clive; Munk, Jonas - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1056-1078

Persistent link: https://www.econbiz.de/10010194410

Extending Porter's generic strategies : from three to eight

Mun, Hwi chang; Hur, Young-Kyun; Yin, Wenyan; Helm, Clive - In: European journal of international management : EJIM 8 (2014) 2, pp. 205-225

Persistent link: https://www.econbiz.de/10010399804

The impact of changes in stakeholder salience on corporate social responsibility activities in Russian energy firms : A contribution to the divergence/convergence debate

Benyaminova, Alina; Mathews, Martin; Langley, Paul; … - In: Corporate Social Responsibility and Environmental Management (2019)

Persistent link: https://www.econbiz.de/10012081803