Cet article explore les finalités poursuivies par la recherche française en marketing. Une analyse scientométrique des communications de cinq Congrès de l'AFM révèle la permanence d'un puissant paradigme managérial et le développement récent de travaux plus sociétaux. Ces résultats...

An organic label offers a market signal for producers of organic food products. In Western economies, the label has gained high recognition, but organic food still represents a small part of total food consumption, which raises questions about the label's efficacy. By considering organic labels...

Commerce et distribution : prospective et stratégies, edited by Olivier Badot and Marc Benoun, is reviewed.

La décision d’allocation d’espace aux rayons repose aujourd’hui sur un savoir-faire essentiellement empirique des enseignes. Elle gagnerait à intégrer la notion d’élasticité des ventes à l’espace des rayons. Dans cet article, nous définissons dans un premier temps...

In order to improve the shelf-space allocation decision-making, we investigate the impact of space allocated on sales at the department level. A conceptual framework has been estimated on data coming from Monoprix.

Nowadays retailers manage a portfolio of private label product lines, in order to improve customer satisfaction and to make difference with competitors. An exploratory study, based on a retail store chain customer database, demonstrates that premium private labels and mainstream private labels...

Manuel de marchandisage proposant des cours et des exercices corrigés sur le merchandising dans la collaboration entre milieux industriel et marchand, la conception des lieux de vente, l'évolution des pratiques de merchandising avec l'essor des nouvelles technologies de l'information et de la...

A retail chain manager must draw on experience based on data available from his points of sale to diagnose space misallocations in stores and to make recommendations. This paper presents an empirical estimate of shelf space elasticities from a variety store chain database at product category...

Retailers hold portfolios of complex and structured private labels (PL) brands from low cost positioning to premium. In addition, in recent years, the competition between these various brands with national brands invite to use many quality cues with the aim of improving the quality perceived by...