//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Branding athletes: Exploration...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
16,842
Markenführung
16,810
Markenimage
10,721
Brand image
10,550
Consumer behaviour
9,141
Konsumentenverhalten
9,140
Markenartikel
5,491
Brand
5,484
Beziehungsmarketing
2,868
Relationship marketing
2,866
Markenpolitik
2,183
Social Web
1,969
Social web
1,967
Online-Marketing
1,730
Internet marketing
1,702
Deutschland
1,512
Marketingmanagement
1,510
Marketing management
1,497
Werbewirkung
1,480
Advertising effects
1,468
Germany
1,438
Sportler
1,422
Athletes
1,405
USA
1,047
United States
1,030
Luxury goods
1,025
Luxusgüter
1,025
Herkunftsbezeichnung
956
Designation of origin
955
Corporate reputation
945
Firmenimage
944
Marketing
932
Theory
920
Theorie
918
Customer satisfaction
888
Kundenzufriedenheit
887
Werbung
886
Professional sports
884
Profisport
884
Tourismusmarketing
866
more ...
less ...
Online availability
All
Undetermined
8,344
Free
3,294
Type of publication
All
Article
16,619
Book / Working Paper
6,752
Journal
44
Other
6
Database
1
Type of publication (narrower categories)
All
Article in journal
13,476
Aufsatz in Zeitschrift
13,476
Aufsatz im Buch
2,878
Book section
2,878
Hochschulschrift
929
Graue Literatur
838
Non-commercial literature
838
Thesis
662
Working Paper
585
Arbeitspapier
582
Case study
536
Fallstudie
536
Collection of articles of several authors
452
Sammelwerk
452
Aufsatzsammlung
323
Dissertation u.a. Prüfungsschriften
148
Conference paper
144
Konferenzbeitrag
144
Reprint
126
Konferenzschrift
111
Ratgeber
105
Guidebook
98
Lehrbuch
92
Textbook
76
Bibliografie enthalten
65
Bibliography included
65
Conference proceedings
60
Handbook
43
Handbuch
43
Article
39
Interview
32
Collection of articles written by one author
29
Sammlung
29
Fallstudiensammlung
17
Systematic review
16
Übersichtsarbeit
16
Glossar enthalten
11
Glossary included
11
Mehrbändiges Werk
11
Multi-volume publication
11
more ...
less ...
Language
All
English
19,019
German
4,019
Undetermined
296
French
64
Italian
20
Polish
20
Russian
13
Spanish
7
Lithuanian
6
Swedish
5
Serbian
4
Indonesian
2
Portuguese
2
Valencian
1
Kazakh
1
Dutch
1
Romanian
1
more ...
less ...
Author
All
Burmann, Christoph
144
Esch, Franz-Rudolf
144
Baumgarth, Carsten
87
Huber, Frank
78
Melewar, T. C.
78
Keller, Kevin Lane
66
Meffert, Heribert
63
Bruhn, Manfred
51
Ahlert, Dieter
49
Bauer, Hans H.
49
Phau, Ian
48
Tomczak, Torsten
47
De Chernatony, Leslie
46
Balmer, John M. T.
45
Wiedmann, Klaus-Peter
45
Bang, Nguyen
43
Sattler, Henrik
43
Loureiro, Sandra Maria Correia
41
Merrilees, Bill
39
Foroudi, Pantea
38
Romaniuk, Jenni
35
Schmidt, Holger J.
35
Völckner, Franziska
35
Fournier, Susan
34
Ind, Nicholas
33
Strebinger, Andreas
33
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Uggla, Henrik
32
Gupta, Suraksha
31
Kernstock, Joachim
31
Christodoulides, George
30
Herrmann, Andreas
30
Guzman, Francisco
29
Han, Heesup
29
Langner, Tobias
29
Veloutsou, Cleopatra
29
Gierl, Heribert
28
Schroeder, Jonathan E.
28
MacInnis, Deborah J.
27
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
123
Gesellschaft zur Erforschung des Markenwesens
26
National Bureau of Economic Research
25
Verlag Dr. Kovač
20
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Books on Demand GmbH <Norderstedt>
8
IGI Global
8
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Université Paris-Dauphine (Paris IX)
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
7
Springer International Publishing
6
Campus Verlag
5
Edward Elgar Publishing
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
HAL
5
Verlag Franz Vahlen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
Friedrich-Schiller-Universität Jena
3
Institut für Handelsmanagement <Münster (Westf)>
3
Lithuanian University of Agriculture
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Nomos Verlagsgesellschaft
3
Springer-Verlag GmbH
3
ToKnowPress
3
UVK Verlagsgesellschaft mbH
3
Universität Mannheim
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
more ...
less ...
Published in...
All
Journal of business research : JBR
728
The journal of brand management : an international journal
619
The journal of product & brand management
415
Journal of retailing and consumer services
367
SpringerLink / Bücher
333
Psychology & marketing
179
European journal of marketing : EJM
157
Asia Pacific journal of marketing and logistics
141
Journal of marketing communications
130
Journal of marketing management : MM
128
International journal of hospitality management
124
Tourism management : research, policies, practice
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Marketing intelligence & planning
119
Journal of travel and tourism marketing
116
Journal of sports economics
112
The IUP journal of brand management : IJBRM
104
Journal of strategic marketing
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of marketing
99
Springer eBook Collection
95
Journal of fashion marketing and management
91
Journal of sport management : the official journal of the North American Society of Sport Management
91
Journal of the Academy of Marketing Science
91
Journal of international consumer marketing
90
Innovatives Markenmanagement
89
International journal of sport management and marketing : IJSMM
88
Journal of advertising research
87
Marketing letters : a journal of research in marketing
87
International marketing review
85
Sport management review
85
Sport marketing quarterly : preferred journal of the Sport Marketing Association
84
Research
81
The journal of consumer marketing
81
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
80
Journal of marketing research : JMR
78
Journal of promotion management : JPM
78
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
78
Qualitative market research : an international journal
77
more ...
less ...
Source
All
ECONIS (ZBW)
22,394
USB Cologne (EcoSocSci)
715
RePEc
207
EconStor
45
BASE
39
Other ZBW resources
21
ArchiDok
1
more ...
less ...
Showing
1
-
10
of
23,422
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding athletes : exploration and conceptualization of
athlete
brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
2
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
3
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
4
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
5
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
6
Athlete
brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
7
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
8
Becoming more than an
athlete
: developing an
athlete
's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
9
How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami
;
Bennett, Gregg
;
Brison, Natasha
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
Saved in:
10
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->