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OBSERVATIONS: The Infomercial Shopper
Donthu, Naveen; Gilliland, David - In: Journal of advertising research 36 (1996) 2, pp. 69
Persistent link: https://www.econbiz.de/10006528651
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Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns
Bhargava, Mukesh; Donthu, Naveen; Caron, Rosanne - In: Journal of advertising research 34 (1994) 2, pp. 46-55
Persistent link: https://www.econbiz.de/10006536620
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Factors Influencing Recall of Outdoor Advertising
Donthu, Naveen; Cherian, Joseph; Bhargava, Mukesh - In: Journal of advertising research 33 (1993) 3, pp. 64-72
Persistent link: https://www.econbiz.de/10006540289
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Assessing advertising media spending inefficiencies in generating sales
Luo, Xueming; Donthu, Naveen - In: Journal of business research : JBR 58 (2005) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10006714008
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Benchmarking marketing productivity using data envelopment analysis
Donthu, Naveen; Hershberger, Edmund K.; Osmonbekov, Talai - In: Journal of business research : JBR 58 (2005) 11, pp. 1474-1482
Persistent link: https://www.econbiz.de/10006714955
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The influence of purchase situation on buying center structure and involvement: a select meta-analysis of organizational buying behavior research
Lewin, Jeffrey E.; Donthu, Naveen - In: Journal of business research : JBR 58 (2005) 10, pp. 1381-1390
Persistent link: https://www.econbiz.de/10006715250
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Developing and validating a multidimensional consumer-based brand equity scale
Yoo, Boonghee; Donthu, Naveen - In: Journal of business research : JBR 52 (2001) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006726282
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A Longitudinal Analysis of Satisfaction and Profitability
Bernhardt, Kenneth L.; Donthu, Naveen; Kennett, Pamela A. - In: Journal of business research : JBR 47 (2000) 2, pp. 161
Persistent link: https://www.econbiz.de/10006729471
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The role of cyber-intermediaries: a framework based on transaction cost analysis, agency, relationship marketing and social exchange theories
Luo, Xueming; Donthu, Naveen - In: The journal of business & industrial marketing 22 (2007) 7, pp. 452-458
Persistent link: https://www.econbiz.de/10007865516
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B ORGANIZATIONAL BEHAVIOR - The influence of purchase situation on buying center structure and involvement: A select meta-analysis of organizational buying behavior research Bc:130
Lewin, Jeffrey E.; Donthu, Naveen - In: Operations research, Management science : OR MS ; the … 47 (2007) 1, pp. 37-38
Persistent link: https://www.econbiz.de/10007601998