Narrow search
Showing 21 - 30 of 406
Cover Image
"André Cleary muss herausfinden, wer die derzeitigen Kunden von Lilypad sind und wer die zukünftigen Kunden sein werden"
Frampton, Jez - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 3, pp. 119
Persistent link: https://www.econbiz.de/10003650492
Cover Image
Brands across borders : determining factors in choosing franchising or management contracts for entering international markets
Dev, Chekitan S.; Erramilli, M. Krishna; Agarwal, Sanjeev - 2008
Persistent link: https://www.econbiz.de/10003616669
Cover Image
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Cover Image
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
Cover Image
A flow-through analysis of the US lodging industry during the great recession
Singh, Amrik; Dev, Chekitan S.; Mandelbaum, Robert - In: International journal of contemporary hospitality management 26 (2014) 2, pp. 205-224
Persistent link: https://www.econbiz.de/10010250190
Cover Image
The role of ownership in managing interfirm opportunism : a dyadic study
Brown, James R.; Krishen, Anjala S.; Dev, Chekitan S. - In: Journal of marketing channels : ... distribution … 21 (2014) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10010347437
Cover Image
Using influence strategies to reduce marketing channel opportunism : the moderating effect of relational norms
Brown, James R.; Grzeskowiak, Stephan; Dev, Chekitan S. - In: Marketing letters : a journal of research in marketing 20 (2009) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10003819964
Cover Image
Global brand expansion : how to select a market entry strategy
Dev, Chekitan S.; Brown, James R.; Zhou, Kevin Zheng - In: The Cornell School of hotel administration handbook of …, (pp. 975-989). 2010
Persistent link: https://www.econbiz.de/10008667097
Cover Image
Looking beyond RevPAR : productivity consequences of hotel strategies
Brown, James R.; Dev, Chekitan S. - In: The Cornell School of hotel administration handbook of …, (pp. 912-928). 2010
Persistent link: https://www.econbiz.de/10008667101
Cover Image
Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.; Zhou, Kevin Zheng; Brown, James R.; … - In: The Cornell School of hotel administration handbook of …, (pp. 263-272). 2010
Persistent link: https://www.econbiz.de/10008667136