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20
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18
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16
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7
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51
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin
;
Hudders, Liselot
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
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52
Helping Mother Earth : young children's responses to sustainability labels on food packaging
De Brabandere, Marloes
;
Hudders, Liselot
;
Van de …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 938-966
Persistent link: https://www.econbiz.de/10013362113
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53
A new era of influencer marketing : lessons from recent inquires and thoughts on future directions : editorial
Hudders, Liselot
;
Lou, Chen
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10013167376
Saved in:
54
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot
;
De Jans, Steffi
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
Saved in:
55
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
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56
Luxury influencer marketing and subjective well-being : how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand
Veirman, Marijke de
;
Hudders, Liselot
- In:
The rise of positive luxury : transformative research …
,
(pp. 79-101)
.
2022
Persistent link: https://www.econbiz.de/10014232755
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57
The rosy world of influencer marketing? : its bright and dark sides, and future research recommendations
Hudders, Liselot
;
Lou, Chen
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 151-161
Persistent link: https://www.econbiz.de/10014233939
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58
The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being
Hudders, Liselot
;
Pandelaere, Mario
- In:
Journal of Happiness Studies
13
(
2012
)
3
,
pp. 411-437
Persistent link: https://www.econbiz.de/10010558341
Saved in:
59
Are fashion consumers like schooling fish? : the effectiveness of popularity cues in fashion e-commerce
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of business research : JBR
85
(
2018
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011815380
Saved in:
60
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <Veranstaltung> <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
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