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Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin; Hudders, Liselot - In: Journal of fashion marketing and management 26 (2022) 5, pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
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Helping Mother Earth : young children's responses to sustainability labels on food packaging
De Brabandere, Marloes; Hudders, Liselot; Van de … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 9/10, pp. 938-966
Persistent link: https://www.econbiz.de/10013362113
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A new era of influencer marketing : lessons from recent inquires and thoughts on future directions : editorial
Hudders, Liselot; Lou, Chen - In: International journal of advertising : the review of … 41 (2022) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10013167376
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot; De Jans, Steffi - In: International journal of advertising : the review of … 41 (2022) 1, pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
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Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot; Lou, Chen; De Brabandere, Marloes - In: International journal of advertising : the review of … 41 (2022) 1, pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
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Luxury influencer marketing and subjective well-being : how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand
Veirman, Marijke de; Hudders, Liselot - In: The rise of positive luxury : transformative research …, (pp. 79-101). 2022
Persistent link: https://www.econbiz.de/10014232755
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The rosy world of influencer marketing? : its bright and dark sides, and future research recommendations
Hudders, Liselot; Lou, Chen - In: International journal of advertising : the review of … 42 (2023) 1, pp. 151-161
Persistent link: https://www.econbiz.de/10014233939
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The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being
Hudders, Liselot; Pandelaere, Mario - In: Journal of Happiness Studies 13 (2012) 3, pp. 411-437
Persistent link: https://www.econbiz.de/10010558341
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Are fashion consumers like schooling fish? : the effectiveness of popularity cues in fashion e-commerce
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of business research : JBR 85 (2018), pp. 105-116
Persistent link: https://www.econbiz.de/10011815380
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Power to consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - ICORIA <Veranstaltung> <16., 2017, Gent> - 2018
Persistent link: https://www.econbiz.de/10011917424