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Consumer behaviour
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Hudders, Liselot
66
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20
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18
De Jans, Steffi
16
Panic, Katarina
7
Yu, Shubin
7
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6
Vanwesenbeeck, Ini
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Veirman, Marijke de
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Cornelis, Erlinde
4
De Brabandere, Marloes
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Pelsmacker, Patrick de
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Eisend, Martin
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Lou, Chen
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Pauw, Pieter de
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Rozendaal, Esther
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Ye, Guoquan
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Bakir, Aysen
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Li, Hua
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International journal of advertising : the review of marketing communications
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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The Routledge companion to consumer behavior
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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ECONIS (ZBW)
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61
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 16-35
Persistent link: https://www.econbiz.de/10011865633
Saved in:
62
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Beuckels, Emma
;
Hudders, Liselot
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 135-142
Persistent link: https://www.econbiz.de/10011598714
Saved in:
63
Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
64
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
65
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
66
Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Xiao, Yi
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of business research : JBR
109
(
2020
),
pp. 621-636
Persistent link: https://www.econbiz.de/10012238140
Saved in:
67
Considering children's advertising literacy from a methodological point of view : past practices and future recommendations
Zarouali, Brahim
;
Pauw, Pieter de
;
Ponnet, Koen
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012243127
Saved in:
68
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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69
Product placement in mass media : a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
70
Conducting international consumer research with children : challenges and potential solutions
Lowrey, Tina M.
;
Chaplin, Lan Nguyen
;
Nairn, Agnès
; …
- In:
The Routledge companion to consumer behavior
,
(pp. 346-360)
.
2020
Persistent link: https://www.econbiz.de/10012316188
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