//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fundraising in an interactive...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
35
Konsumentenverhalten
35
Advertising effects
27
Werbewirkung
27
Advertising
23
Werbung
23
Children
18
Kinder
17
Target group
12
Zielgruppe
12
Internet marketing
11
Online-Marketing
11
Influencer
10
Social Web
10
Social web
10
Jugendliche
8
Luxury goods
8
Luxusgüter
8
Youth
8
Product Placement
7
Product placement
7
Brand
6
Experiment
6
Markenartikel
6
Brand management
5
Influencer marketing
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Bibliometrics
4
Bibliometrie
4
Brand image
4
Fernsehwerbung
4
Markenimage
4
Psychology of advertising
4
Sponsoring
4
Sponsorship
4
Television advertising
4
Werbepsychologie
4
children
4
more ...
less ...
Online availability
All
Undetermined
57
Free
2
Type of publication
All
Article
71
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
9
Book section
9
Conference paper
3
Konferenzbeitrag
3
research-article
3
Konferenzschrift
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
70
Undetermined
3
Author
All
Hudders, Liselot
66
Cauberghe, Veroline
20
Cauberghe, Verolien
18
De Jans, Steffi
16
Panic, Katarina
7
Yu, Shubin
7
Beuckels, Emma
6
Vanwesenbeeck, Ini
6
Veirman, Marijke de
6
Cornelis, Erlinde
4
De Brabandere, Marloes
4
Pelsmacker, Patrick de
4
Eisend, Martin
3
Lou, Chen
3
Pauw, Pieter de
3
Rozendaal, Esther
3
Van de Sompel, Dieneke
3
Ye, Guoquan
3
Adams, Leen
2
Bakir, Aysen
2
Constandt, Bram
2
Faseur, Tine
2
Gentina, Élodie
2
Kazakova, Snezhanka
2
Li, Hua
2
Loose, Femke
2
Lowrey, Tina M.
2
Nairn, Agnès
2
Pandelaere, Mario
2
Reijmersdal, Eva A. van
2
Rosengren, Sara
2
Spotswood, Fiona
2
Xiao, Yi
2
Zarouali, Brahim
2
Zawadzka, Anna Maria
2
Abeele, Elisabeth van den
1
Bao, Wuxia
1
Berlo, Zeph M. C. van
1
Bombeke, Klaas
1
Chaplin, Lan Nguyen
1
more ...
less ...
Institution
All
ICORIA <Veranstaltung> <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
International journal of advertising : the review of marketing communications
12
Journal of advertising
8
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
European Journal of Marketing
3
Journal of business research : JBR
3
Advertising in new formats and media : current research and implications for marketers
2
European Advertising Academy
2
European journal of marketing : EJM
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of brand management : an international journal
2
Young Consumers
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in advertising research
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Digital advertising : theory and research
1
International Journal of Consumer Studies
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of market research
1
Journal of Consumer Behaviour
1
Journal of Fashion Marketing and Management
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Happiness Studies
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of electronic commerce research : JECR
1
Journal of retailing and consumer services
1
Luxury marketing : a challenge for theory and practice
1
Psychology & marketing
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The Routledge companion to consumer behavior
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
61
Other ZBW resources
9
OLC EcoSci
2
RePEc
1
Showing
61
-
70
of
73
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 16-35
Persistent link: https://www.econbiz.de/10011865633
Saved in:
62
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Beuckels, Emma
;
Hudders, Liselot
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 135-142
Persistent link: https://www.econbiz.de/10011598714
Saved in:
63
Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
64
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
65
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
66
Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Xiao, Yi
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of business research : JBR
109
(
2020
),
pp. 621-636
Persistent link: https://www.econbiz.de/10012238140
Saved in:
67
Considering children's advertising literacy from a methodological point of view : past practices and future recommendations
Zarouali, Brahim
;
Pauw, Pieter de
;
Ponnet, Koen
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012243127
Saved in:
68
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
69
Product placement in mass media : a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
70
Conducting international consumer research with children : challenges and potential solutions
Lowrey, Tina M.
;
Chaplin, Lan Nguyen
;
Nairn, Agnès
; …
- In:
The Routledge companion to consumer behavior
,
(pp. 346-360)
.
2020
Persistent link: https://www.econbiz.de/10012316188
Saved in:
First
Prev
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->