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The impact of self-concept and its congruence with different brands on purchase intention : evidence from Pakistani consumers

Sandhu, Moeed Ahmad; Usman, Muhammad; Ahmad, Zubair; … - In: Pakistan journal of commerce and social sciences 12 (2018) 2, pp. 695-709

Current research explores the effect of self-congruity (matching one.s self with brands) on brand attitude causing … purchase intention. Mostly marketers communicate the conception that their brand matches with how ideally consumers want to see … previous theories of self-congruity in Pakistani context by confirming the positive consequence of self-congruity on brand …

Persistent link: https://www.econbiz.de/10011934297

Luxury fashion consumption and Generation Y consumers : self, brand consciousness, and consumption motivations

Giovannini, Sarah; Xu, Yingjiao; Thomas, Jane Boyd - In: Journal of fashion marketing and management 19 (2015) 1, pp. 22-40

Persistent link: https://www.econbiz.de/10011299345

The impact of age stereotype threats on older consumers' intention to buy masstige brand products

Bae, Hyeyoon; Jo, Sang Hyun - In: International journal of consumer studies 48 (2024) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10014465427

The social influences in consumer-brand relationships : the moderating roles of gender and consumer age

Gumparthi, Vivek Pani; Srivastava, Mala - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 767-810

Persistent link: https://www.econbiz.de/10015049463

Constructing generational identity through counterfeit luxury consumption

Khan, Sameeullah; Fazili, Asif Iqbal; Bashir, Irfan - In: The journal of product & brand management 31 (2022) 3, pp. 415-437

Persistent link: https://www.econbiz.de/10013164362

Designing age : the impact of logo color lightness on brand age perception and brand attitude

Zeng, Shuaifan; Wu, Shuilong; Yuan, Yongna; Xu, Xiaobing - 2025

Persistent link: https://www.econbiz.de/10015373344

Brand engagement into self-concept and culture : a literature review for a future research agenda

Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele - In: The journal of brand management : an international journal 30 (2023) 5, pp. 414-431

Persistent link: https://www.econbiz.de/10014372595

Faith-filled brands : the interplay of religious branding and brand engagement in the self-concept

Liu, Richie L.; Minton, Elizabeth A. - In: Journal of retailing and consumer services 44 (2018), pp. 305-314

Persistent link: https://www.econbiz.de/10011904456

Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat

Thomas, Veronica L.; Saenger, Christina; Bock, Dora E. - In: Psychology & marketing 34 (2017) 9, pp. 894-903

Persistent link: https://www.econbiz.de/10011738125

Building resistance to brand switching during disruptions in a competitive market

Appiah, Dominic; Howell, Kerry E.; Ozuem, Wilson; … - In: Journal of retailing and consumer services 50 (2019), pp. 249-257

Persistent link: https://www.econbiz.de/10012114158