This book helps in building an optimally designed and customer-oriented sales organization. It places a special … emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement … start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies. . …

Understanding Digital Transformation: Trends, developments, drivers, influence, impact -- Sales technology and tools …: Technology trap, digital sales tools -- Strategy: sales models, sales organization -- Conception: positioning, value proposition …This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an …