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Take-off of online marketing : casting the next generation strategies

Sharma, Amalesh - In: Business strategy series 12 (2011) 4, pp. 202-208

Persistent link: https://www.econbiz.de/10009261718

Take‐off of online marketing: casting the next generation strategies

Sharma, Amalesh - In: Business Strategy Series 12 (2011) 4, pp. 202-208

Purpose – The purpose of this research is to study the emerging nature of on‐line marketing and define the next generation strategies for online marketers. Design/methodology/approach – It is a qualitative research to explain a few factors. Surveys were conducted to determine the view...

Persistent link: https://www.econbiz.de/10014689465

Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework

Kumar, V.; Sharma, Amalesh; Shah, Riddhi; Rajan, Bharath - In: Journal of international marketing 21 (2013) 1, pp. 57-80

Persistent link: https://www.econbiz.de/10009731372

Leveraging distribution to maximize firm performance in emerging markets

Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643

Persistent link: https://www.econbiz.de/10011422447

Implementing integrated marketing science modeling at a non-profit organization : balancing multiple business objectives at Georgia Aquarium

Kumar, V.; Sharma, Amalesh; Donthu, Naveen; Rountree, Carey - In: Marketing science 34 (2015) 6, pp. 804-814

Persistent link: https://www.econbiz.de/10011409992

Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry

Sharma, Amalesh; Saboo, Alok R.; Kumar, V. - In: Journal of marketing 82 (2018) 5, pp. 66-85

Persistent link: https://www.econbiz.de/10011912140

Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap

Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 219-238

Persistent link: https://www.econbiz.de/10011697348

Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches

Kumar, V.; Sharma, Amalesh; Gupta, Shaphali - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 164-185

Persistent link: https://www.econbiz.de/10011658048

Modeling emerging-market firms' competitive retail distribution strategies

Sharma, Amalesh; Kumar, V.; Cosguner, Koray - In: Journal of marketing research 56 (2019) 3, pp. 439-458

Persistent link: https://www.econbiz.de/10012177565

Driving growth of Mwallets in emerging markets : a retailer's perspective

Kumar, V.; Nim, Nandini; Sharma, Amalesh - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 747-769

Persistent link: https://www.econbiz.de/10012107310