Narrow search
Showing 1 - 10 of 107
Cover Image
The perils of self-brand connections : Consumer response to changes in brand meaning
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: Psychology & Marketing 35 (2018) 11, pp. 818-829
Persistent link: https://www.econbiz.de/10012083921
Cover Image
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: Psychology & marketing 35 (2018) 11, pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Cover Image
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Cover Image
Retail chains' corporate social responsibility communication
Utgård, Jakob - In: Journal of business ethics : JOBE 147 (2018) 2, pp. 385-400
Persistent link: https://www.econbiz.de/10011798667
Cover Image
Organizational form, local market structure and corporate social performance in retail
Utgård, Jakob - 2015
Persistent link: https://www.econbiz.de/10011439153
Cover Image
Same service, different ad claims : the moderating role of need for cognition
Olsen, Lars Erling; Samuelsen, Bendik Meling; Gaustad, Tarje - In: Psychology & marketing 31 (2014) 12, pp. 1064-1073
Persistent link: https://www.econbiz.de/10010465128
Cover Image
The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje - 2015
Persistent link: https://www.econbiz.de/10011439157
Cover Image
Decision satisfaction and its consequences in a constrained choice environment : the cost of out-of-stock
Fitzsimons, Gavan J. - 1995 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004342699
Cover Image
Better to Decide Together : Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction
Brick, Danielle J.; Zhou, Lingrui; Chartrand, Tanya L.; … - In: Journal of Consumer Psychology 32 (2021) 3, pp. 387-405
Persistent link: https://www.econbiz.de/10012632894
Cover Image
Affluent Investors and Mutual Fund Purchases
Capon, Noel; Fitzsimons, Gavan J.; Weingarten, Rick - In: International Journal of Bank Marketing 12 (1994) 3, pp. 17-25
Probes affluent investor mutual fund investment decisions. Develops several different investor profiles from data on approximately 300 affluent investors. These investor types differ in sources of information regarding mutual fund investments, particularly the use of financial advisers, and in...
Persistent link: https://www.econbiz.de/10014760195