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G: ORGANIZATIONAL BEHAVIOR - The effects of environmental concern on environmentally friendly consumer behavior: An exploratory study
Minton, Ann P.; Rose, Randall L. - In: Operations research, Management science : OR MS ; the … 38 (1998) 3, pp. 345-348
Persistent link: https://www.econbiz.de/10006522435
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An Exploration of High-Risk Leisure Consumption through Skydiving
Celsi, Richard L.; Rose, Randall L.; Leigh, Thomas W. - In: Journal of consumer research : JCR ; an … 20 (1993) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10006687970
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"When Persuasion Goes Undetected: The Case of Comparative Advertising"
Rose, Randall L.; Miniard, Paul W.; Barone, Michael J.; … - In: Journal of marketing research : JMR 30 (1993) 3, pp. 315-330
Persistent link: https://www.econbiz.de/10006690588
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Tracking the Effects of Comparative and Noncomparative Advertising with Relative and Nonrelative Measures-A Further Examination of the Framing Correspondence Hypothesis
Miniard, Paul W.; Rose, Randall L.; Manning, Kenneth C.; … - In: Journal of business research : JBR 41 (1998) 2, pp. 137-144
Persistent link: https://www.econbiz.de/10006734297
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The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study
Minton, Ann P.; Rose, Randall L. - In: Journal of business research : JBR 40 (1997) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10006735583
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Norm Extremity and Interpersonal Influences on Consumer Conformity
Lascu, Dana-Nicoleta; Bearden, William O.; Rose, Randall L. - In: Journal of business research : JBR 32 (1995) 3, pp. 201-212
Persistent link: https://www.econbiz.de/10006742258
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Correlates of Conformity in the Consumption of Illicit Drugs and Alcohol
Bearden, William O.; Rose, Randall L.; Teel, Jesse E. - In: Journal of business research : JBR 30 (1994) 1, pp. 25-32
Persistent link: https://www.econbiz.de/10006744800
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Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information
Barone, Michael J.; Rose, Randall L.; Manning, Kenneth C.; … - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10007073068
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Using Individual Differences to Segment the "Market" for an Attribution-Based Substance Abuse Intervention Program
Rose, Randall L.; Bearden, William O.; Manning, Kenneth C. - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10007076413
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Development of a Theory of Retailer Response to Manufacturers' Everyday Low Cost Programs
Manning, Kenneth C.; Bearden, William O.; Rose, Randall L. - In: Journal of retailing 74 (1998) 1, pp. 107-138
Persistent link: https://www.econbiz.de/10006628937