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Using eye-movements to assess underlying factors in online purchasing behaviors

Johnson, Rebecca L.; Nambiar, Devika; Suman, Gabriella - In: International journal of consumer studies 46 (2022) 4, pp. 1365-1380

Persistent link: https://www.econbiz.de/10013328298

There is more to attraction than meets the eye : studying decoy-induced attention allocation without eye tracking

Marini, Marco; Sapienza, Alessandro; Paglieri, Fabio - In: Journal of behavioral decision making 36 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10014289866

Order in multi-attribute product choice decisions : evidence from discrete choice experiments combined with eye tracking

Zuschke, Nick - In: Journal of behavioral decision making 36 (2023) 4, pp. 1-26

Persistent link: https://www.econbiz.de/10014337218

Eye-tracking for the study of financial decision-making : a systematic review of the literature

Borozan, Miloš; Loreta, Cannito; Riccardo, Palumbo - In: Journal of behavioral and experimental finance 35 (2022), pp. 1-21

Persistent link: https://www.econbiz.de/10014227613

Decision-making strategies for the choice of energy-friendly products

Ghelfi, Signe; Sütterlin, Bernadette; Siegrist, Michael - In: Journal of consumer policy : consumer issues in law, … 40 (2017) 1, pp. 81-103

Persistent link: https://www.econbiz.de/10011786308

Heart rate variability in marketing research : a systematic review and methodological perspectives

Kakaria, Shobhit; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 40 (2023) 1, pp. 190-208

Persistent link: https://www.econbiz.de/10013465221

Revolutionizing consumer insights : the impact of fMRI in neuromarketing research

Alsharif, Ahmed H.; Salmi Mohd Isa - In: Future business journal 10 (2024) 1, pp. 1-26

research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA …,' 'product,' 'price,' and 'brand', with the "Journal of Consumer Psychology" and "Journal of Neuroscience" being key publications … citations. In addition, fMRI has been used to study consumer behavior (impulsiveness, reward, emotion, decision-making, and …

Persistent link: https://www.econbiz.de/10015410921

Interpretation of online consumer behaviour from the consumer neuroscience perspective : cross generational study

Krajina, Anida - 2018

The value of eye tracking technology in explaining consumer behaviour appears to be underestimated. Moreover, according to the state of the art, there is a need to expand our understanding of the visual attention patterns and preferences among generation cohorts. This study explains the...

Persistent link: https://www.econbiz.de/10012222342

Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study

Paula, André Luiz Damião de; Lourenção, Marina … - In: European journal of marketing 57 (2023) 1, pp. 202-225

Persistent link: https://www.econbiz.de/10013502475

Information acquisition during online decision making : a model-based exploration using eye-tracking data

Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. Rik - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026

Persistent link: https://www.econbiz.de/10009751217