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The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.; Aboalganam, Khalid M. - In: International journal of business information systems : … 42 (2023) 3/4, pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
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Marketing performance : aligning people, processes, and results
Gama, António Pimenta da - In: The journal of business strategy 44 (2023) 2, pp. 96-104
Persistent link: https://www.econbiz.de/10014253289
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Digital marketing and small and medium-sized enterprises' business performance in emerging markets
Deku, Wisdom Apedo; Wang, Jiuhe; Preko, Alexander Diani Kofi - In: Asia Pacific journal of innovation and entrepreneurship … 18 (2024) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10015189444
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From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Investigating the effect of market orientation on the performance of micro and small enterprises in Yemen : the moderating role of social media marketing adoption
Sabri Shaker Ashoor Obaidellah; Noor Fadhiha Mokhtar; … - In: International journal of services and operations … 49 (2024) 2, pp. 175-197
Persistent link: https://www.econbiz.de/10015073004
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan; Kim, Hyun Gon - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
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The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien; Karg, Adam; Turner, Paul - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 417-434
Persistent link: https://www.econbiz.de/10012293375